Why Media Training

Mira Mediaworks (MMW) does a lot more than produce high quality video. By providing our customers with media training, their presence in front of the camera shines. Media training is learning body language, practicing posture and professional presentation in front of the camera.

Being prepared for the camera guarantees the authenticity that customers look for in a video. MMW helps you focus on three main points: keeping up appearances, knowing your “stuff”, and being comfortable and confident. This helps you prepare you for an opportunity to gain more attention for your business.

President and Founder of MMW, Cindy Peña, composed a list of eight tips for talking on TV.

KEEP UP APPEARANCES

• Dress Appropriately - Wear solid colors, not prints and keep jewelry and accessories to a minimum. Don’t call attention to your clothes. Your message is the focus, not your clothes, hair, makeup, etc...

• Check Yourself in the Mirror - Spinach in your teeth? Tie straight? Hair in place? You need to be comfortable with how you look.

• Watch Your Body Language - Sit up or stand up straight, maintain eye contact with the interviewer or if you’re talking straight to the camera, look at the camera at all times. And don’t fidget.

KNOW YOUR “STUFF”

4. Know Your Talking Points - But be conversational and brief. To give your answer

context, try to find a way to refer to the question in your response and eliminate the

“ums, you-knows and it’s like...”

5. Tell a story - Find a concise human-interest story that illustrates your point. Connect your

message to something people can understand and relate to.

6. Quote Facts and/or Statistics - This information adds credibility and credence to you

and your message.

7. Practice Makes Perfect - Practice in front of a mirror, or better yet, have a friend or

family member videotape you while answering questions. Review yourself or have others

give feedback. Is your message clear? Are you confident speaking about it?

BE COMFORTABLE, BE CONFIDENT

8. Think of the Interview as a Conversation - Think of the reporter or the audience as your

mom, friend or neighbor. How would you explain this information to them? Strike up a

conversation with the reporter.