How an Elevator Speech can Open Doors

At times, we are left in a situation where we only have a few short minutes to sell either ourselves or our company. Which bits of information are most important and need to be highlighted? How does your company stand out from the rest? Most importantly, how will you be able to grasp the attention of your audience in the short time allotted?

This is when the importance of an “elevator speech” comes to fruition. An elevator speech is your online billboard; communicating who you are to the public. In a matter of seconds your audience should know your title, responsibility, and what you are looking for. This short speech should leave the person wanting to know more. And because people are taking in so much information at once, providing a quick snapshot is critical.

Mira Mediaworks can help with the next step; putting your elevator speech to life through video. As we learned in last week’s blog, creating a video for your website or presentations that highlights your business can drastically improve your web presence and visibility.

We gathered three of the most important tips to planning a successful elevator speech:

• Tell what you do, not what you are."'I'm an accountant.' 'I'm a chiropractor.' 'I'm a virtual assistant.' This kind of answer only gives a tiny glimpse into what you really do. There's nothing about this kind of answer that is going to set you apart from the hundreds or thousands of other people doing the same thing. Plus, it can be boring! And no one wants to be boring." – Jennifer Martin, founder of Zest Business Consulting

• Prioritize your pitch."Be specific, but use plain language when describing the problem your product or service solves. If it solves several problems, prioritize and stick with the most important one. Stick with what problem you are solving, who will benefit the most from your solution and why people should believe that you can do it." – Andrey Mihailenko, vice president of marketing and sales at Targetprocess

• Think about your end goal"You should build your exit strategy along with your business plan. Investors [hearing your pitch] want to know that you've evaluated the risk and have thought your plan through from soup to nuts." – Summer Kramer, founder of SummerSkin

For more tips on how to perfect an elevator speech, visit http://www.businessnewsdaily.com/4034-elevator-pitch-tips.html